Brand Manager Position at Royal Horse Encouragement Society in Rabat

Career Opportunity: Brand Manager at Royal Horse Encouragement Society

The Royal Horse Encouragement Society (SOREC) announces a recruitment competition for the position of Brand Manager within its Marketing Department in Rabat. This professional opportunity is designed for brand management experts seeking to join a prestigious national institution with over a century of heritage.

About SOREC

Established more than 100 years ago, the Royal Horse Encouragement Society stands as a major player in Morocco's equine sector. As a public institution under the supervision of the Ministry of Agriculture and Maritime Fisheries, SOREC carries out essential missions including horse breeding supervision, equine breed improvement, hippodrome race development, and national gaming management.

With approximately 600 employees, the institution works diligently to preserve and perpetuate Morocco's equestrian tradition, which represents a fundamental aspect of the kingdom's identity. From breeding and training to sports and craftsmanship, the equine sector significantly contributes to Morocco's international reputation.

Key Responsibilities

The Brand Manager will report directly to the Marketing Department and will be responsible for developing comprehensive brand management activities. Primary duties include:

• Leading brand strategy development in coordination with communication teams
• Managing product brand identity and image through graphic charters
• Implementing new brand identity across the sales network
• Contributing to multi-target CRM strategy implementation
• Developing multi-channel communication strategies for products and services
• Conducting continuous market and competitor monitoring
• Collecting and analyzing relevant data to identify market opportunities
• Managing qualitative studies and defining multi-channel customer journeys
• Participating in marketing plan development with data-driven insights
• Overseeing marketing budget and performance tracking

Required Qualifications

The ideal candidate should possess:

• A Bachelor's or Master's degree in Commerce, Marketing, Economics or equivalent
• 2 to 5 years of experience in a similar brand management role
• Strong knowledge of brand management principles and strategies
• Proficiency in strategic and operational marketing
• Familiarity with graphic design tools and specialized software
• Market analysis and competitive intelligence capabilities
• Excellent data collection, analysis, and interpretation skills
• Strong planning, organizational, and decision-making abilities
• Stress resistance and effective team collaboration skills
• Innovative thinking and aesthetic sensibility

Application Process

Interested candidates must submit their applications online before March 1, 2026 at 4:30 PM. The complete application package should include a CV, motivation letter, and the downloadable application form available on SOREC's official website.

This position offers a unique opportunity to contribute to a national institution's growth while advancing your career in a dynamic and culturally rich professional environment.